Introducing Sapporo Premium Beer
The First Beer of Japan
Sapporo Premium Beer is the epitome of Japanese Precision & Craftsmanship, taking the most traditional approaches and time-honoured skills and elevating them with an unmistakable modern artistry.
Our first Master Brewer, Seibei Nakagawa, crossed the globe to Germany to assimilate 900 years of brewing expertise and in 1876, brought it back to Hokkaido, the birthplace of Sapporo.
Using only the finest ingredients and an uncompromising approach to production, Sapporo delivers an exceptionally refreshing and perfectly balanced beer, full of flavour yet with a remarkably crisp finish.